Online Retail ETF - ONLN Online Retail ETF

ProShares Online Retail ETF seeks investment results, before fees and expenses, that track the performance of the ProShares Online Retail Index.

E-commerce sales are growing rapidly, as shopping goes increasingly digital. ProShares Online Retail ETF (ONLN) is the first ETF focused exclusively on retailers that principally sell online.

  • Analysts expect the growth of online retail to continue. About 10% of global retail sales today are made online, leaving tremendous room for growth. Recent data indicates that figure could double by 2030.
  • ONLN's strategy pinpoints retailers that principally sell online or through other non-store channels, such as mobile or app purchases, and separates them from those reliant on bricks-and-mortar stores.
  • Not all online retailers are created equal. ONLN focuses on the largest players in the space—iconic companies like Amazon and Alibaba, whose rise is reshaping the retail world.
  • Learn More about ProShares Retail Disruption ETFs.
  • Subscribe The U.S. Census Bureau released new quarterly e-commerce data. Get it in our Retail Disruption Quarterly Highlights.

As of 11/12/18

Description Ticker Symbol Exposure Value
(Notional + G/L)
Market Value ($) Shares/Contracts
AMAZON.COM INC AMZN - $5,337,767.85 3,261.00
ALIBABA GROUP HOLDING LTD BABA - $3,622,486.48 25,364.00
ETSY INC ETSY - $1,246,451.80 24,580.00
LIBERTY INTERACTIVE CORP QRTEA - $1,145,114.88 47,008.00
CHEGG INC CHGG - $1,105,875.80 42,209.00
EBAY INC EBAY - $1,064,106.24 36,744.00
NETFLIX INC NFLX - $985,134.50 3,350.00
SHUTTERFLY INC SFLY - $970,827.00 17,050.00
GROUPON INC GRPN - $931,452.86 317,902.00
WAYFAIR INC W - $846,107.62 9,239.00
NUTRISYSTEM INC NTRI - $741,940.32 20,316.00
MERCADOLIBRE INC MELI - $740,600.00 2,300.00
STITCH FIX INC SFIX - $675,219.93 26,573.00
JD.COM INC JD - $662,302.91 30,091.00
VIPSHOP HOLDINGS LTD VIPS - $645,287.00 127,025.00
DULUTH HOLDINGS INC DLTH - $604,718.36 20,164.00
PETMED EXPRESS INC PETS - $387,294.75 14,265.00
OVERSTOCK.COM INC OSTK - $355,484.16 20,016.00
1-800-FLOWERS.COM INC FLWS - $322,851.54 24,873.00
LANDS END INC LE - $276,442.68 15,461.00
BLUE APRON HOLDINGS INC APRN - $53,666.25 42,933.00
NET OTHER ASSETS / CASH - - $97,548.16 97,548.16

Sources: eMarketer (10% of global retail sales are online); FTI Consulting, 2017 U.S. Online Retail Forecast (projected sales growth).